The house always wins.

Lately we’ve all been getting a little sick of hearing how AI is coming for creatives’ jobs. So we got a bit of a wild hair and gave it something else to come after instead: A delicious bag of Nacho Cheese flavor. For Doritos' Crash the Super Bowl competition, we rallied a small crew within the agency and one of our production partners and got to work on a little extra credit. The Result? a 30-second showdown between one man, his bag of chips, and a smart home that's had enough of his shit.