The house always wins.

Lately my creative pals and I have all been getting a little sick of hearing how AI is coming for our jobs. So we got a bit of a bold idea and decided to give it something else to come after instead: A delicious bag of Nacho Cheese flavor. For Doritos' Crash the Super Bowl competition, we rallied a small crew within the agency and got to work on a little extra credit. The Result? A 30-second showdown between one man, a bag of chips, and a smart home that's had enough of his shit.